Negotiation is one of the most powerful skills every Amazon seller should master. Whether you’re new to the business or an experienced Amazon FBA wholesaler, learning how to negotiate prices with wholesale suppliers can save you thousands of dollars and improve your profit margins. In this blog, we’ll discuss proven tips to help you build strong supplier relationships and get better pricing deals in 2025.
Why Negotiation Matters for Amazon Sellers
Your supplier is your backbone in business. Better prices mean better profit margins and more flexibility in advertising and shipping costs. If you can negotiate effectively, you can reduce costs, reinvest in inventory, and grow faster than your competitors. Remember — the goal isn’t just to get cheaper products; it’s to create a win-win relationship where both parties benefit.
1. Research Before You Negotiate
Before contacting any supplier, research the market prices for your products. Use tools like Alibaba, ThomasNet, and Wholesale Central to compare rates. This will give you an idea of the average wholesale cost so you can confidently discuss pricing. When suppliers see that you’ve done your homework, they take you more seriously.
2. Order in Bulk (If Possible)
Suppliers often offer discounts for larger orders. If your budget allows, ask about volume discounts. Even if you can’t buy a massive quantity right away, negotiate for gradual increases in orders — and request that the supplier lock in your lower rate as you scale.
3. Build a Relationship
Wholesale business runs on trust. Be professional, communicate clearly, and pay on time. When suppliers know you’re reliable, they’re more likely to offer better terms, priority shipping, or exclusive deals that new buyers don’t get.
4. Negotiate Beyond Price
Sometimes, price isn’t the only factor. You can negotiate for better payment terms, reduced shipping costs, or free samples. For example, you might ask for net-30 payment instead of upfront payment, which improves your cash flow.
5. Be Polite but Firm
Confidence matters. Don’t be afraid to ask for a better price, but stay respectful. A simple approach like,
“I like your product quality — if we can agree on a slightly better price, I’m ready to place a bulk order,”
shows that you’re serious and professional.
Q: What’s the best time to negotiate with a wholesale supplier for Amazon?
The best time to negotiate is after you’ve tested a small order and proven product quality. Once the supplier knows you’re a potential long-term client, they’re more open to giving discounts or better payment terms.